Your coach for the greatest game of your life

We really wanted an advisory partner to help us focus on the most important criteria for us which were actually around culture and the ability to deliver a plan post-deal so that the full potential of our team and offer can be maximized. Joe, Jim and Anna tuned into this from the start and even in the depths and complexity of the process kept guiding all parties towards these objectives. They were great partners, blending loads of experience with a human approach.

Nigel Salter

Co-Founder, SB+CO

Waypoint are, genuinely, the best in the business. Their guidance, expertise and calm heads got us through every twist of the process, especially in the moments where things got tense. When got in touch with them, we thought the ball was already on the goal line, but it turns out M&A isn’t that simple. Matt, Jim and Connor kept us calm, kept us moving and handled every twist and negotiation with total clarity and composure. They made the whole thing feel manageable, even when it got messy. We deeply appreciated everything they did. We got there, and we absolutely couldn’t have done it without them.

Ben Gordon

Partner and Global Chief Operating Officer, OK COOL

Waypoint were a vital support for our deal to invest in Coolr. Their experience and depth of market knowledge was fantastic, enabling them to provide meaningful insight and appropriate challenge at every turn… The team were highly collaborative, exceptionally easy to work with and we look forward to working with them again soon.

James Handley

Director, Growth Capital Partners

I would highly recommend Phil and Waypoint to anyone who wants to take their sales and business development skills and results to the next level. Phil is a knowledgeable, experienced, and supportive coach who will help you to achieve your goals and grow your business. 

Anabelle Soloway

Vice President & Partner, Watson

Working with Waypoint has been nothing short of exceptional. Their flexibility, willingness to go above and beyond, and their unwavering professionalism stood out. Waypoint’s comprehensive understanding of business intricacies, financials, legalities and deal structuring demonstrated their seasoned expertise, making them a full-package advisory team.

Tommi Opas

CEO, Kurio

For every sale, we now obsess about running the full Waypoint sales method throughout the process to maximise the odds of winning, rather than risking an expensive waste of time and energy.

Maddy Cooper

Founder and CCO, Brilliant Noise

Matt, Jim and the Waypoint team were a huge support for us as we went through our transaction. From the very early days helping us to understand how M&A could help fuel our long-term growth and product plan for the business, to understanding the market, to guiding us throughout the deal process itself. They were always there for us, challenging our thinking, giving us perspective when we lost it, but making sure that the best outcome for our people and clients was achieved.

Ben Tyson

CEO, Born Social

I place a lot of value on being able to pick up the phone to Phil and get honest, direct advice on any issues that are front of mind for me. This has particularly helped me with my transition to CEO, giving me more confidence in how I approach the role. He is also very good at asking hard and challenging questions that make me step back and think about Aira at a strategic level.

Paddy Moogan

Founder, Aira

The Waypoint team have been instrumental in guiding and facilitating our growth as we expanded regionally across the Middle East. We faced numerous challenges as we moved through Covid and grew headcount to almost 200, but many were navigated due to their advice and support, resulting in significant growth across our key metrics. We see the Waypoint team as an extension of our leadership group, and would recommend them to any organisation that is looking to navigate the next step in their journey.

Tom Otton

CEO, Create Group

Waypoint has been invaluable in helping us to identify an investment partner with the right experience and expertise to support our future development. The team’s judgement, investment knowledge and collaborative approach ensured we made the best decision for our business. They took time to understand how we work and our opportunity so that we could create a partnership capable of working on every level for the whole Headland team. Today marks the start of a new, exciting adventure for our agency. Waypoint has been instrumental in setting us on the path to the next phase of growth.

Dan Mines

CEO, Headland