Growth Advisory

We work with you to unlock the potential of your business, helping you to focus on the right things to enhance performance, guiding short and long range growth plans, and providing practical support to implement your ideas.

Using insights from selling creative and tech businesses, we make sure we grow you in the right way to build long term value.

Our highly experienced team have walked in your shoes. Having run businesses themselves, they know how to unlock growth and performance, and solve the problems you’ll face on the journey.

How we help you

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Strategic review

Our review unlocks the potential in your business by providing key insights and recommendations for growing and realising value. Key areas covered include:

  • Unlocking value drivers
  • Improving
  • Commercial review & KPI benchmarking
  • Client relationship audit
  • Recommendations & next steps
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Board advisory

We've been lucky enough to win 'outstanding non-exec' award for the last 3 years running. We see ourselves as partners with you, working together to build the business and reach the goals.

  • Honest counsel
  • Unblocking growth
  • Strategic planning
  • Commercial
  • Transformation
  • Succession planning
  • Creating high performing teams
  • Preparing for exit
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Growth planning

We help shareholders and leadership teams build a robust strategy that enables then to achieve their ambitions

  • Board advisory
  • Strategic
  • Preparing for exit
  • Transformation
  • Preparing
  • Creating high performing teams
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Sales & marketing

Most agencies can enhance their sales capability and better utilise their marketing to drive awareness and leads. Our work helps build an engine room that drives leads and revenue confidence into the business

  • Driving qualified leads
  • Team
  • Aligning
  • Positioning & offer
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Proposition development

Developing a clear authentic & market winning proposition and avoiding a 'me too' one should be the priority for any ambitious agency wanting to create cut-through in the market

  • Mission
  • Differentiating
  • Develop
  • Stand out from competitors
  • Market

Client testimonials

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George Wiscombe, Founder, Maido

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Pete Hendrick, Director, Octopus Group

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Julie Oxberry, Managing Director, Household

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What our clients say

“Waypoint have been invaluable throughout this process, providing not only M&A expertise but support and counsel through all stages of the acquisition process. It really felt like they were part of the team and with us all the way."
Lisa Myers
Founder and CEO, Verve
"Waypoint people are second to none, and I recommend the firm without hesitation to any creative business leadership team with the ambition to grow and desire to find a trusted partner on the journey."
Fred Brown
Group Managing Director, Draw Group
"Initially Waypoint worked closely with us to develop a more targeted proposition focusing on the strengths and expertise within our business. They now continue to offer invaluable, strategic advice with an honest, focused and insightful approach."
Joanna Randall
Partner, Purplefish
"With their extensive experience in M&A, specifically in the creative, marketing and technology sectors, Waypoint helped us navigate the impact of the deal.”
Rebecca Simmonds
Business Director, Zone
“Waypoint Partners were a great partner to work with – they set clear direction, were objective when challenged and helped us look at things from different angles. A company I would work with again without hesitation.”
Patricia Harriss
Joint MD, DirectionGroup
"Waypoint have worked side by side with us over three years, providing invaluable help, support and guidance where and when we needed it."
Rebecca Simmonds
Managing Director, Head London
"As our NED, Miles Welch and Waypoint Partners have been instrumental in setting our new strategy and creating a sustainable plan for growth to drive the business forward to the next stage. I would highly recommend."
George Wiscombe
Founder, Maido
"Working with Waypoint has enabled us to challenge ourselves and the business, helping create a more profitable company but also a better place to work. Waypoint Partners have helped us to realign our vision for the company, making this feel real and achievable with a clear long-term roadmap and a solid financial plan."
Martin Simcock
Managing Director, Enigma Marketing
“The team have carried out some fantastic work for us at Head. To take an ongoing advisory role on our board was an easy decision. They have a deep knowledge and understanding of both the operational aspects of digital agencies and the wider industry.”
Ramsey Khoury
Founder, Head London
“We felt they were able to really get under our skin to understand and verify our strategy for the future. We look forward to working with them again.”
Sarah Vick
MD, Reading Room
"The difference with Waypoint is that they understand the unique challenges of running a professional services business and the team have firsthand experience of this in numerous industry verticals. They've been able to set us on a growth path that feels achievable and we're settling into a good pace where they continually challenge us, yet are patient as we work through the kinks in our business.
Gam Dias
Co-Founder, First Retail