We work with you to unlock the potential of your business, helping you to focus on the right things to enhance performance, guiding short and long range growth plans, and providing practical support to implement your ideas.
What we do
Growth Advisory
Strategic review
Our review unlocks the potential in your business by providing key insights and recommendations for growing and realising value. Key areas covered include:
- Unlocking value drivers
- Improving shareholder value
- Commercial review & KPI benchmarking
- Client relationship audit
- Recommendations & next steps
Board Advisory
We've been lucky enough to win 'outstanding non-exec' award for the last 3 years running. We see ourselves as partners with you, working together to build the business and reach the goals.
- Honest counsel
- Unblocking growth
- Strategic planning
- Commercial advice
- Transformation roadmap
- Succession planning
- Creating high performing teams
- Preparing for exit
Growth Planning
We help shareholders and leadership teams build a robust strategy that enables then to achieve their ambitions
- Board advisory
- Strategic planning
- Preparing for exit
- Transformation roadmap
- Preparing for exit
- Creating high performing teams
Sales & Marketing
Most agencies can enhance their sales capability and better utilise their marketing to drive awareness and leads. Our work helps build an engine room that drives leads and revenue confidence into the business
- Driving qualified leads
- Team, process and planning
- Aligning marketing to outcomes
- Positioning & offer
Proposition Development
Developing a clear authentic & market winning proposition and avoiding a 'me too' one should be the priority for any ambitious agency wanting to create cut-through in the market
- Mission statement and purpose
- Differentiating from competition
- Develop USP
- Stand out from competitors
- Market knowledge and buyer relationships
Mergers & Acquisitions
Growth Capital
We help shareholders and leadership teams build a robust strategy that enables them to achieve their ambitions.
- Board advisory
- Strategic planning
Sale Side Advisory
We'll help you reach your personal objectives, prepare and advise you to receive the best value and outcome from a transaction.
- Develop strategic positioning to make your business stand out from the competition
- Extensive buyer knowledge to drive the best outcome
- Manage deal complexities
- On-going support to drive the evolution of growth in your business
What our clients say
“Waypoint have been invaluable throughout this process, providing not only M&A expertise but support and counsel through all stages of the acquisition process. It really felt like they were part of the team and with us all the way."
Lisa Myers
Founder and CEO, Verve
"Waypoint people are second to none, and I recommend the firm without hesitation to any creative business leadership team with the ambition to grow and desire to find a trusted partner on the journey."
Fred Brown
Group Managing Director, Draw Group
"Initially Waypoint worked closely with us to develop a more targeted proposition focusing on the strengths and expertise within our business. They now continue to offer invaluable, strategic advice with an honest, focused and insightful approach."
Joanna Randall
Partner, Purplefish
"With their extensive experience in M&A, specifically in the creative, marketing and technology sectors, Waypoint helped us navigate the impact of the deal.”
Rebecca Simmonds
Business Director, Zone
“Waypoint Partners were a great partner to work with – they set clear direction, were objective when challenged and helped us look at things from different angles. The team were also great fun to work with, a company I would work with again without hesitation.”
Patricia Harriss
Joint MD, DirectionGroup
"Waypoint have worked side by side with us over three years, providing invaluable help, support and guidance where and when we needed it."
Rebecca Simmonds
Managing Director, Head London
"As our NED Miles Welch and Waypoint Partners have been instrumental in setting our new strategy and creating a sustainable plan for growth to drive the business forward to the next stage. I would highly recommend."
George Wiscombe
Founder, Maido
"Working with Waypoint Partners has enabled us to look at the business from a more objective perspective, changing what was normal and challenging us to challenge ourselves and the business, helping create a more profitable company but also a better place to work. Waypoint Partners have helped us to realign our vision for the company, making this feel real and achievable with a clear long-term roadmap and a solid financial plan."
Martin Simcock
Managing Director, Enigma Marketing
“The Waypoint Partners team have carried out some fantastic work for us at Head. To take an ongoing advisory role on our board was an easy decision given the care and professionalism, Waypoint Partners have shown coupled with their deep knowledge and understanding of both the operational aspects of digital agencies and the wider industry.”
Ramsey Khoury
Founder, Head London
“We felt they were able to really get under our skin to understand and verify our strategy for the future. We look forward to working with them again.”
Sarah Vick
MD, Reading Room
"Software is eating the world” is very much the Silicon Valley mantra. This means that in common with all services businesses in the Valley, First Retail is seen as the ‘after hours crew’, never to achieve unicorn status. The difference with Waypoint is that they understand the unique challenges of running a professional services business and the team have firsthand experience of this in numerous industry verticals. Although it is still early in our relationship, they have been able to set us on a growth path that feels achievable. We are settling into a good pace where they continually challenge us, yet are patient as we work through the kinks in our business.
Gam Dias
Co-Founder, First Retail