News & Views

Waypoint is delighted to have advised Splash Worldwide on its sale to the Jellyfish Group

by Matt Lacey
Insights
|
26th February 2021
Waypoint is delighted to have advised Splash Worldwide on its sale to the Jellyfish Group, post image

As a creative technology partner for brands, Splash creates, enables and delivers locally tailored global marketing campaigns with speed, precision and agility to the very highest creative standards for world-leading brands such as Google and Sonos. 

Built around its cutting-edge proprietary technology, Splash has developed a winning formula that unlocks its clients brands, responding to the rapidly growing market need for near real-time locally tailored global campaigns. With a raft of successes under its belt, Splash sought a partner that could help accelerate its next phase of growth and take full advantage of the market opportunity.  

Waypoint Partners undertook a detailed review of the global marketplace to identify groups that could provide an extended international platform and wider service offering into which Splash could naturally integrate to enhance its client proposition. 

Jellyfish has been one to watch for a while now. The company has been growing at an average of 45% per annum consistently over the last eight years and received a significant investment from Fimalac Group in 2019. It is a digital marketing partner to the world’s leading brands including Samsung, Uber, Nestle, Deckers, Spotify, and eBay and is at the cutting edge of digital transformation.  The synergies with Splash were clear. 

This transaction was Waypoint’s first virtually run process, relying on creative thinking to ensure that the corporate and personal chemistry matched the apparent business fit.  The experience demonstrated to all parties that technology can streamline and de-clutter the M&A process to allow even greater investment of focus where it truly matters. 

The enlarged and enhanced Jellyfish Group represents a new kind of digital business, where agency services are combined with consultancy, training, and cutting-edge technologies to deliver the best possible outcomes for clients wherever they are in the world. 

This is what the senior team at Splash has to say about joining Jellyfish: 

“I don’t believe that any other group is as well placed to meet future client needs as Jellyfish. We’re already seeing a cross-pollination of services between our existing clients. And with some significant recent wins, our offer is clearly finding traction in a highly competitive market.”

Rob Forshaw, Executive Chairman

“Joining the Jellyfish Group is all about creating a 360 service offer for our clients that complements our core services of global production, global localization and marketing performance, supported by consultancy and technology. The added geographic reach and resources of Jellyfish strengthen our core service offerings, but more importantly add real depth in terms of a deep understanding of the global digital platforms, particularly Google, Facebook and Amazon, to deliver communications that perform better.  With deep data and insights, digital media buying, e-commerce, training and technology expertise, together with our 2,000 colleagues around the world, we now have the scale and expertise to build true global partnerships with existing and new clients.”

Paul Stonebridge, CEO

This is what Splash has to say about working with Waypoint: 

“Waypoint did a fantastic job. We were impressed by how quickly they immersed themselves into the business; their assessment of the market opportunity was spot on and their ability to convey nuances was evidenced by the quality buyer interactions we had.  As a global business with a diverse shareholder group, we not only relied on their international reach and experience but expert corporate finance knowledge, to ensure all needs were satisfied.  Waypoint was a true extension of the Splash team, providing crucial hands-on support across the business. A reassuring presence throughout, consistently applying empathy and technical skills at every turn. We couldn’t have done this without them.”

Paul Stonebridge, CEO at Splash Worldwide

 

Contact

Questions or enquiries? Don’t hesitate to contact Angela Lurssen at angela@waypointpartners.co.uk

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