News & Views

The American Dream: Expanding your agency into the US

by Sarah O'Neill
26th March 2019
The American Dream: Expanding your agency into the US, post image

International expansion remains a key area of growth for UK agencies and with the ‘Land of the Free’ just a hop over the Atlantic, for many the US is a natural next step in their quest for world domination.

While there are opportunities aplenty for UK agencies in the US, it’s not all hotdogs on the street corner and rollerskating down the boulevard. So to help agency leaders who are looking to expand into the US, we’re bringing together a panel of agency owners who have successfully broken into the US to share the lowdown on the opportunities on offer.

Over the morning, we will cover:

  • Pitfalls to avoid during expansion and how to make sure the UK business doesn’t lose focus
  • Anecdotal stories from agency owners that have been through the process and their learnings
  • How to build a robust sales and marketing plan to drive your US pipeline
  • Positioning your agency in a way that works for the US market
  • How the pitch process differs to the UK

For full information, the panel line up and to register visit:

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