News & Views

Reflections on marketing M&A in 2020 – yes there was some

by Matt Lacey
Insights
|
18th December 2020
Reflections on marketing M&A in 2020 – yes there was some, post image

Despite the obvious, 2020 was still an exciting year for M&A.

Our MD, Matthew Lacey, reviews the year in deals. From the notable activity and ever-shifting nature of the top buyers, to what 2020 has shown us and how the trend tides have persevered despite an understandably quiet Q2.

“Contrary to what some might think, we didn’t see a complete halt in M&A activity in the marcoms sector in 2020. Q2 was understandably quiet in our industry – as it was for the entire global economy – but we’ve seen an acceleration of activity from early Q3. This has especially been the case in the UK as entrepreneurs seek to finalise transactions ahead of the new tax year. Despite the disrupted market, many of the acquisition trends gathering pace in 2018 and 2019 continued to accelerate through 2020.”

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