News & Views

OSF Commerce Acquires UK eCommerce Agency, Blueleaf

by Sarah O'Neill
24th May 2019
OSF Commerce Acquires UK eCommerce Agency, Blueleaf, post image

OSF Commerce, an OSF Global brand, today announces the acquisition of award-winning UK eCommerce agency Blueleaf – whose clients include Laura Ashley, Life Style Sports, Tate Modern and V&A Museum – as part of its strategy to build a significant presence in the UK.

Founded in 1999, with offices in the UK and Bulgaria, Blueleaf provides top retailers and brands with planning, UX, development and support for complex projects built on Salesforce Commerce Cloud, one of the world’s leading eCommerce solutions. Since 2014, Blueleaf has been working with growth and M&A advisory firm, Waypoint Partners, which has advised the company on how to scale its business and prepare itself for major investment.

Following the acquisition, Blueleaf will become OSF Commerce UK, giving the Canadian company an established delivery centre in the UK to help grow its client base in the market. Blueleaf’s existing retail clients will now have access to OSF Commerce’s global network of 32 locations, as well as its extensive suite of multi-cloud, B2B and B2C commerce solutions.

Blueleaf’s acquisition follows a $23M USD equity investment OSF Commerce announced earlier in May led by Delta-v Capital with participation from Salesforce Ventures, Salesforce’s corporate investment arm. The increased capital will help OSF to attract additional talent, invest in AI-based technologies and finance complementary acquisitions around the world.

“Our team is delighted to welcome Blueleaf to the OSF family,” said Gerry Szatvanyi, CEO of OSF Commerce. “This acquisition will help our company to deliver exceptional service to our valued clients and fulfill their desire for transformative digital commerce experiences. As OSF continues to make bold moves in the commerce industry, we are continuing to increase our capacity to deliver complex projects for brands who are driven towards growth on a global scale.”

“Blueleaf shares OSF’s mission to assist retailers and brands with their aspirations towards fusing creativity and technology in a way that generates results and engages and captivates shoppers,” said Adrian Lomas, Founder and CEO of Blueleaf. “We’re excited to join OSF as it’s a company that is constantly innovating and has made a considerable impact on how digital commerce is conducted on a global scale.”

Commenting on Blueleaf’s acquisition, Miles Welch, Partner at Waypoint Partners, said, “Blueleaf has managed to build a world-beating Salesforce advisory business with great execution capability, unrivalled in the UK market. With OSF Global’s international footprint and its complementary expertise and solutions, this will make for a winning combination. We’re proud to have been involved in Blueleaf’s impressive growth journey.”

For further information please contact:
Will Hurrell ( +44 (0)755 192 7321
Poppy Brech ( +44 (0)7703 599 512

OSF Commerce, an OSF Global brand, winner of the 2018 Salesforce Lightning Bolt Trailblazer Award for Retail and Salesforce’s 2016 Partner Innovation Award in Retail, is a leading global commerce solutions company providing technology, consulting, implementation and online shop management services to emerging and premier brands, and merchants. Our agile approach allows us to scale global growth more quickly and enable companies to enhance the customer experience. With over 120 ongoing projects and eight years of worldwide deployments, OSF Commerce delivers connected commerce solutions across channels, devices and locales. OSF has the following financial partners, HSBC and BDC, and Salesforce Ventures and Delta-v Capital are investors. For more information, visit:

Blueleaf is a well respected Salesforce Gold partner, led by Co Directors Adrian Lomas (Founder and CEO) and Rob Smith (CTO). Established in 1999, they are a multi award winning team, with offices in Cheshire, London and Sofia. For more information, visit:

Waypoint Partners is the leading growth and M&A advisory firm, working globally with shareholders and their leadership teams in the creative, marketing and technology sectors to grow and realise value. Waypoint Partners has worked with over 200 businesses across the UK, Europe, U.S. and Asia. It has offices in London, Edinburgh and New York. For more information, visit:

Photo credit: OSF Global
1. Gerard Szatvanyi, OSF Commerce President & CEO; 2. Rob Smith, Blueleaf CTO; 3. Adrian Lomas, Blueleaf CEO; 4. Alin Dorobantu, OSF Commerce COO

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