News & Views

When I’m coaching business leaders, one common area of focus is improving communication skills. Often the work comes down to a very simple principle: talk less and listen more. There is a great aphorism that I always try to...

It’s stating the obvious, but there’s no harm in that: every creative business needs the talent to deliver. To make it happen, finding and holding onto the right people with the right talents – and then getting the best...

Published by Richard Draycott, managing director, The Drum Network, 22nd December 2016: www.thedrum.com/news/2016/12/22/waypoint-predictor-branding-marketing-services-growth-hacking-ways-working-data-and Waypoint Predictor, in collaboration with The Drum: what does 2017 hold for branding, marketing services, growth hacking, ways of working, data and customer behaviour Earlier this...

Published by Richard Draycott, managing director, The Drum Network, 21st December 2016: www.thedrum.com/news/2016/12/21/waypoint-predictor-what-does-2017-hold-online-pr-media-cro-integrated-communications Waypoint Predictor, in collaboration with The Drum: what does 2017 hold for online PR, media, CRO, integrated communications, DM and mobile? Earlier this week The Drum...

As I sit here on holiday relaxing on a sun lounger I can’t help but observe how quickly my 18 month old daughter learns from observation of her older sisters at play. They navigate the slides and water shoots...

Published by Richard Draycott, managing director, The Drum Network, 19th December 2016: www.thedrum.com/news/2016/12/19/waypoint-predictor-whats-going-happen-search-content-ux-tech-ecommerce-influencer Waypoint Predictor, in collaboration with The Drum: what’s going to happen in search, Content, UX, tech, eCommerce & influencer marketing in 2017?  A story is often...

As the Olympic torch now makes its way to Tokyo in 2020, I would like to share 3 leadership lessons that I believe all leaders can take away from the Rio games. Stay focussed Olympic athletes are focussed on...

Waypoint Partners are pleased to announce that Rob Blencowe will be joining the team as an Associate. Rob joins from KPMG Consulting, where he served as an Assistant Manager within the Technology team. A qualified accountant, with a first...

The advertising and marketing giant WPP put out its Q1 results late last week, and they were solid enough. Revenues were up 3.6 per cent and net like-for-like sales were up 0.8 per cent. It was business as usual...