News & Views

In the early years of any agency there is understandably a strong emphasis placed on the need for customer acquisition. This is sensible given that clients are the financial lifeblood of agencies. However, within a few years those agencies...

How to create an excellent company culture: 5 lessons from great companies         It is perhaps surprising that many companies do not really understand the real meaning of “company culture.” A great company culture can transform an...

The headline from this news item in the Drum on 2 May (‘Baidu Q1 profit and income drop as it transitions to AI-first company’) sounds broadly like bad news, but the detail tells a different story. Q1 profits down by a...

Organisational change, whether it is merger, acquisition, or any other form, is always a period of higher employee churn. Employees in the affected company start thinking about their career, especially about their future in the reshuffled company with new...

When I’m coaching business leaders, one common area of focus is improving communication skills. Often the work comes down to a very simple principle: talk less and listen more. There is a great aphorism that I always try to...

It’s stating the obvious, but there’s no harm in that: every creative business needs the talent to deliver. To make it happen, finding and holding onto the right people with the right talents – and then getting the best...

Published by Richard Draycott, managing director, The Drum Network, 22nd December 2016: www.thedrum.com/news/2016/12/22/waypoint-predictor-branding-marketing-services-growth-hacking-ways-working-data-and Waypoint Predictor, in collaboration with The Drum: what does 2017 hold for branding, marketing services, growth hacking, ways of working, data and customer behaviour Earlier this...

Published by Richard Draycott, managing director, The Drum Network, 21st December 2016: www.thedrum.com/news/2016/12/21/waypoint-predictor-what-does-2017-hold-online-pr-media-cro-integrated-communications Waypoint Predictor, in collaboration with The Drum: what does 2017 hold for online PR, media, CRO, integrated communications, DM and mobile? Earlier this week The Drum...