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News & Views

Waypoint supports Snapdragon on PLMR merger

News
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6th September 2017

Waypoint Partners secures best-fit deal after two years working on growth and sale plans with Snapdragon’s founder. Waypoint Partners has provided M&A support and growth consultancy on a deal between two communications agencies that creates a 55-strong business with...

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News & Views

The machinery of marketing

News
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15th August 2017

A report by The Drum on machine learning and artificial intelligence caught our collective eye yesterday at Waypoint Partners. One projection that jumped out is that by 2020 about 1.7 megabytes of new information will be created for every single person...

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News & Views

Gongs and growth: put a price on your awards efforts

News
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1st August 2017

Here’s a question I get asked a lot: is winning a creative or marketing award good for business? There’s plenty to unpick here, and I guess the first thing to say is that an award is never bad for...

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News & Views

Why do some agency mergers fail?

Insights
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22nd June 2017

Merger and acquisition activity is relatively commonplace in the marcoms sector. Senior management often plan mergers to create larger entities and deliver greater efficiencies. The rationale being that combining two or more companies with complementary skill sets and talented...

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News & Views

Should you change your leadership style to achieve growth?

Insights
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1st June 2017

Leadership styles are just as unique as the people who employ them. Everybody knows that, but when it comes to leadership styles, it also varies according to the situation the leader is facing. Effective leadership does not mean one...

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News & Views

Balancing act

Insights
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1st June 2017
Balancing act, post image Read More

News & Views

Do you have the ‘right people on the bus’?

Insights
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22nd May 2017

In his seminal book, Good to Great, Jim Collins discussed an inherent need for companies intent on becoming great to ensure that they had the ‘right people on the bus’. When Collins and his research team looked at the...

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News & Views

Five tips to help create your agency’s vision

Insights
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19th May 2017

The suggestion of needing to create a vision for your business can, at first, appear far too touchy-feely for most senior agency executives to contemplate. You are working flat out on delivering client work and running the business, and...

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