News & Views

The New Normal: business continuity planning for the marketing communications sector | Webinar

by Miles Welch
27th March 2020
The New Normal: business continuity planning for the marketing communications sector | Webinar, post image

Supporting the owners of independent agencies

Webinar Friday 27th March at 9:30am

The COVID-19 pandemic has caused uncertainty across business globally, with many companies forced to re-examine their staffing models, infrastructure, marketing and sales programs and budgets for the remainder of 2020.  For agencies and those in the services business, this can be challenging for even the most seasoned leaders who are now having to reprioritise their efforts on an almost daily basis.

Waypoint are investing £100k of our time and resources, distilling down the extensive experience of our 7 partners into a series of webinars, designed to give you insights and resources to survive and thrive during the covid-19 period.

These will be closed group conversation, spread out over the coming weeks to explore business-critical areas and decisions that will be a priority for all firms going forward.

Our first webinar will cover Business Continuity Planning and Execution where we will focus on the steps every agency must take to secure your business and put it on the best footing for the mid and long-term. Following a brief presentation there will be a discussion and live Q&A and where our Partners will be available to answer your questions.

Throughout the Waypoint series, we will cover additional relevant topics including:

  • Financial Management: Revenue forecasting and cashflow planning
  • Business Management: Scenario planning, business sizing and cost reduction strategies
  • People Management: Talent retention and motivation
  • Leadership: Communications in times of crisis
  • Change Management: Structural change and strategic pivots
  • Business Development: Identifying and sourcing immediate revenue opportunities
  • Investment/M&A guidance: Access to specialist funding, investors and M&A opportunities

Aimed at independent agency leaders, our first ‘New Normal’ conversation is on Business Continuity Planning and Execution. This will feature Waypoint Partners Miles Welch, Jim Houghton and Associate Director Jamie Learmont, all of whom have a collective 60+ years agency experience.

All of our Partners have walked in your shoes – managing agencies through change, disruptions and recessions – and we look forward to sharing our collective experience and market knowledge to support you through this challenging time.

NOTE: we have a limited number of places available for this webinar. Please register your interest below as soon as possible or to sign up for our future events, please contact us at

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