Waypoint was lead advisor to CI Group on the acquisition of Roundtable.
CI Group has acquired brand marketing agency Roundtable, and announces Peter Thompson, founder and CEO of Roundtable, as Group chairman of CI Group.
CI Group now consists of two companies, Corporate Innovations and Roundtable, which are complementary and which together can provide a full service marketing communications offering.
Corporate Innovations will continue to provide below the line experiential, events, reward, promotional and shopper activations across B2C and B2B, in both analogue and digital mediums.
Roundtable will continue to provide above the line strategic and creative and strategic brand development, engagement and advocacy, including design, advertising, social, experiential and direct response marketing.