News & Views

In the hot seat with Vera Prokhorenko

by Sol Welch
11th December 2019
In the hot seat with Vera Prokhorenko, post image

We caught up with Vera Prokhorenko, an intern at Waypoint Partners. She shared her thoughts on the variety of the role, why it’s an interesting career path and the company’s culture.

How would you describe life at Waypoint Partners?  

As an intern I had the opportunity to be involved in a diverse range of projects. I helped the team with market research, financial analysis as well as preparing client presentations. There really were no boundaries to what an intern can do at Waypoint – I even presented to a client in my first couple of months! Although it was always really busy, there was a good atmosphere and a lot of fun in the office. 

What has been the highlight of your time with the team?  

Apart from the interesting work we did, it would definitely be the team culture and socials! One event that sticks in my mind was the team taking part in the JP Morgan Corporate Challenge. Over 30,000 people participated in the run, which we followed with a delicious picnic that was great fun despite the chilly evening. Another great team bonding exercise was competing for the most eagle eyed in the team playing darts at the Flight Club. It was a good evening that ended up being quite competitive (in a friendly way of course!).  

What aspects have you enjoyed about our industry?  

I would say the clients that Waypoint Partners work with. They are all very interesting and lovely people to work with. From data analytics through to creative agencies, they are all doing very exciting work, and it’s always great to help those passionate and disruptive companies grow as the media landscape evolves.  

What was the best thing about your role? 

I think the best thing about this career path are the new challenges every day. It allows you to use your mind in different ways to tackle strategic concerns facing companies. I really liked being able to see tangible results from your work at the end of a project. The satisfaction of overcoming the challenge and helping clients resolve their issue was very rewarding. 

From a career perspective, who has been your inspiration?  

Walt Disney.

What’s the best advice you’ve ever been given? 

Someone once quoted Alfred Tennyson to me: “To strive, to seek, to find, and not to yield.” 

Favourite book?  

The Hero of Our Times by M. Lermontov.

Where’s your happy place?  

On a tennis court.

A note from us: 

It has been a pleasure having you be a part of our teamespecially in such significant stage of our growth journey. We wish you all the best at university and your future career with a sincere hope our paths cross again.  

 – The Waypoint Team 

Follow Vera’s journey on LinkedIn 

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