News & Views

Driving Profitability & Sales Transformation | Liverpool

by Sol Welch
26th February 2020
Driving Profitability & Sales Transformation | Liverpool, post image

This highly practical session will provide the tools to affect some real change in your business. Taking you from planning for profit to unpicking your sales & marketing and client services to the role of culture in driving a higher margin.

Presented by Phil Gripton (Partner at Waypoint), this event is aimed at agency leaders who would like to grow their profitability and who want to action change.


  • How to create a value sales proposition
  • How to sell efficiently
  • Ensuring customer longevity and long-term value
  • Effectively & efficiently planning for profit
  • The role of culture
  • Driving a higher margin

Register your place here.

Selling efficiently has a direct impact on growth and therefore, valuation. Using real examples, we’ll be exploring what you need to be doing to build an effective focused sales model. Phil will share the methodology and process changes that he brought to an Edinburgh based digital business delivering a 300% uplift in new logo sales (£800k to £2.4m tcv) and an 8x uplift in up-sells and cross-sells (£79k to £888k across 6 months).

We bring the experience of working with over 200 agencies, to define the best ways to affect real change in your business. Our Partners have extensive knowledge of running and scaling agencies, so bring a real understanding to challenges having walked in your shoes.

Previous attendees say:

“Phil and Jamie provide a strong sales strategy within a 2 hour session which you can identify potential to embed into the business.”

“For me it was absolutely on point. Waypoint clearly understand the challenges agencies face and have the tools & solutions needed to overcome them.”


Event details:

Hosted by Phil Gripton, Partner & Jamie Learmont, Associate Director at Waypoint Partners.

Location: Hard Days Night Hotel, Central Building, North John Street, Liverpool, L26RR

Date: 26th February 2020

Time: 9am – 12:30pm (Coffee, questions and networking to follow)



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