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News & Views

Driving Profitability & Sales Transformation | Liverpool

by Sol Welch
26th February 2020
Driving Profitability & Sales Transformation | Liverpool, post image

Recent times have seen increased client in-housing and competitive price pressure seemingly forcing agencies to discount to win, 2020 will no doubt continue this trend for many. This pressure on revenue exacerbates the challenges to the bottom line meaning agencies are now having to work smarter and harder to achieve constant profitable business growth.

Would you like to free your agency from the misery of this cycle and learn how to drive accelerated revenue growth whilst maximising profitability?

We’ll show you how at our masterclass. Limited seats are available, so please reserve your place. 

We bring the experience of working with over 200 agencies, to define the best ways to affect real change in your business. Our Partners have extensive knowledge of running and scaling agencies, so bring a real understanding to challenges having walked in your shoes.

This highly practical session will give you the tools to affect some real change in your business. Taking you from planning for profit to unpicking your sales & marketing and client services to the role of culture to drive a higher margin.

Selling efficiently has a direct impact on growth and therefore, valuation. Using real examples, we’ll be exploring what you need to be doing to build an effective focused sales model. Phil Gripton will share the methodology and process changes that he brought to an Edinburgh based digital business delivering a 300% uplift in new logo sales (£800k to £2.4m tcv) and an 8x uplift in up-sells and cross-sells (£79k to £888k across 6 months).

Learn how to create a value sales proposition to ensure customer longevity and long-term value. Coffee, questions and networking to follow.

It will be an interactive session, taking you from planning for profit to unpicking your sales & marketing and client services to the role of culture to drive a higher margin.

Previous attendees say:

“Phil and Jamie provide a strong sales strategy within a 2 hour session which you can identify potential to embed into the business.”

“For me it was absolutely on point. Waypoint clearly understand the challenges agencies face and have the tools & solutions needed to overcome them.”


Event details:

Hosted by Phil Gripton, Partner & Jamie Learmont, Associate Director at Waypoint Partners.

Location: Hard Days Night Hotel, Central Building, North John Street, Liverpool, L26RR

Date: 26th February 2020

Time: 9am – 12:30pm

RSVP: angela@waypointpartners.co.uk


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