News & Views

How Agency Sales need to change to support growth post Covid

by Phil Gripton
16th February 2021
How Agency Sales need to change to support growth post Covid, post image

Inbound leads that we’ve depended on for so long are no longer as hot. Client budgets are under pressure like never before. However, clients are having to re-think their marketing strategies and are launching new initiatives to drive recovery.

To be successful in 2021, you’re going to need to be proactive with your business development. Go outbound, and actively seek out those new business relationships.

Waypoint Partners are all ex-agency leaders who have distilled 50+ man-years of sales/ sales leadership experience. Most importantly, our expertise comes from people who have all done it in an agency context.

This is a proven program that can help your business make the right changes, delivering you more ‘higher value’ sales.

Our end-to-end process considers your current ways of working along with client culture. The effectiveness of your marketing, demand generation assets, team sales skills, and support processes will be assessed. We then work with you to re-program, re-skill, and re-work the entire process to maximise your sales engine for proactive outbound growth.

If you want to go outbound on sales in your agency, click below and find out more about how we can help.

Go outbound

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