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News & Views

Cognizant acquires Zone

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26th October 2017
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News & Views

Extra lives remaining – zero

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19th October 2017
Extra lives remaining – zero, post image Read More

News & Views

Waypoint advises sale of Verve Search

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21st September 2017
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News & Views

Waypoint Partners advises on sale of Head London

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6th September 2017

Waypoint Partners advises on the sale of Head London to Zone. Waypoint Partners is delighted to announce that they have advised on the sale of the London-based digital agency, Head London, to Zone: a strategy, technology and content specialist...

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News & Views

Waypoint supports Snapdragon on PLMR merger

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6th September 2017

Waypoint Partners secures best-fit deal after two years working on growth and sale plans with Snapdragon’s founder. Waypoint Partners has provided M&A support and growth consultancy on a deal between two communications agencies that creates a 55-strong business with...

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News & Views

The machinery of marketing

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15th August 2017

A report by The Drum on machine learning and artificial intelligence caught our collective eye yesterday at Waypoint Partners. One projection that jumped out is that by 2020 about 1.7 megabytes of new information will be created for every single person...

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News & Views

Gongs and growth: put a price on your awards efforts

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1st August 2017

Here’s a question I get asked a lot: is winning a creative or marketing award good for business? There’s plenty to unpick here, and I guess the first thing to say is that an award is never bad for...

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News & Views

Baidu is already profiting from AI

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28th April 2017

The headline from this news item in the Drum on 2 May (‘Baidu Q1 profit and income drop as it transitions to AI-first company’) sounds broadly like bad news, but the detail tells a different story. Q1 profits down by a...

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