News & Views

“Make profit a plan, not a consequence, of your business…”  These were the opening words of Miles Welch from Waypoint, presenting at the most recent The Art of New Business event. As Welch went on to explain, profit shouldn’t...

Waypoint Partners advises on the sale of Head London to Zone. Waypoint Partners is delighted to announce that they have advised on the sale of the London-based digital agency, Head London, to Zone: a strategy, technology and content specialist...

Waypoint Partners secures best-fit deal after two years working on growth and sale plans with Snapdragon’s founder. Waypoint Partners has provided M&A support and growth consultancy on a deal between two communications agencies that creates a 55-strong business with...

A report by The Drum on machine learning and artificial intelligence caught our collective eye yesterday at Waypoint Partners. One projection that jumped out is that by 2020 about 1.7 megabytes of new information will be created for every single person...

Here’s a question I get asked a lot: is winning a creative or marketing award good for business? There’s plenty to unpick here, and I guess the first thing to say is that an award is never bad for...