Thinking

Waypoint Partners advises on sale of Verve Search

Waypoint Partners is delighted to have advised the multi award-winning London-based SEO and content marketing agency Verve Search on its sale to Omnicom Media Group.

Waypoint Partners advises on sale of Verve Search

Voted large SEO Agency of the Year (European Search Awards 2017), Verve Search is an international agency at the forefront of the search marketing industry. Its rise from start-up to award winning global provider has been driven by outstanding client-first results, talent, innovation and accountability. Verve Search’s specialist team spans 14 nationalities and provides services in 15 languages. Clients include Expedia, GoCompare and MADE.

The marketing services space has seen significant change in recent years, as consumer behaviours and technological advancements continue to challenge brands. As such, the once multi-faceted agency services environment is fast converging – creating the need for a more integrated approach to marketing. Verve’s founder and CEO Lisa Myers has consistently made the key business decisions to stay ahead of the curve and maximise results for clients. The team boasts a mix of creative, outreach and technical experts – which is able to deliver creative campaigns which not only generate exceptional SEO results, but gain consistent coverage from top tier publications (both online and offline), create social media buzz and even TV coverage.

Waypoint has partnered with Verve Search on its journey of dynamic growth since 2014, offering counsel, challenge and support along the way. As a leading growth advisory in the creative, marketing and technology sectors, Waypoint provided the leadership team with the key frameworks, experience and wider market context to facilitate optimal decision making.

At the heart of Verve Search’s culture is passion and perseverance, which was a key requirement for any would-be acquirer. Key to the company’s success has also been its commitment to understanding and developing people. Omnicom Media Group demonstrated a shared commitment to people and innovation, with a combined vision of pushing client results to the next level and challenging the wider industry norms.

Lisa Myers says: “Verve Search has gone from strength to strength, pursuing our vision to be ‘the destination for digital pioneers’. Omnicom Media Group is a great fit for Verve, in terms of both culture and vision. We are passionate about innovation and creativity, and becoming part of the Omnicom Media Group family will allow us to grow and develop further.  This new chapter is going to be very exciting and we can’t wait to get started.”

Lisa Myers Verve Search

Waypoint also provided M&A expertise along the journey, giving the leadership team total confidence entering into a transaction. With an intimate knowledge of Verve Search and the priorities of the leadership team, Waypoint was ideally placed to negotiate and manage the entire process – achieving the best result for the shareholders.

"We've really enjoyed working alongside Lisa and the Verve Search team over the last couple of years. Their tenacity and ambition has catapulted Verve Search to the forefront of the industry - making it highly attractive to groups like Omnicom Media Group. There has been widespread coverage of the increased market pressures facing traditional advertising and marketing groups - Omnicom Media Group snapping up Verve Search is a reminder of its commitment to delivering top tier creativity and innovation for its clients. We look forward to seeing the Verve team prosper in their new home" says Matt Lacey of Waypoint Partners.

“Waypoint have been invaluable throughout this process, providing not only M&A expertise but support and counsel through all stages of the acquisition process. It really felt like they were part of the team and with us all the way" added Lisa Myers.

Further details on this transaction can be viewed here:

The Drum: Omnicom buys SEO agency Verve Search

Campaign Live: Omnicom snaps up SEO specialist Verve Search

Waypoint Partners are a leading growth advisory firm, working with shareholders and their leadership teams in the creative, marketing and technology sectors to grow and realise value. Are you planning for agency growth in the next 1-3 years? We would be happy to help you achieve your growth targets. Please feel free to give us a call on T +44 (0) 203 282 7598 or send us an email via angela@waypointpartners.co.uk. We look forward to starting the conversation.