Thinking

The machinery of marketing

A report by The Drum on machine learning and artificial intelligence caught our collective eye yesterday at Waypoint Partners. One projection that jumped out is that by 2020 about 1.7 megabytes of new information will be created for every single person on the planet every second. Whatever the methodology to get to that figure, and however challengeable, it's a startling stat. It shows, too, the increasing role played by data science and scientists in the marketing mix. Machine learning is coming through fast, and it cannot and should not be ignored, whether it is enabling smarter, targeted campaigns or acting as an enabler of the customer journey - or something else again.

The machines are already taking over. (But not in a sinister way).

Waypoint Partners are a leading growth advisory firm, working with shareholders and their leadership teams in the creative, marketing and technology sectors to grow and realise value. Are you planning for agency growth in the next 1-3 years? We would be happy to help you achieve your growth targets. Please feel free to give us a call on T +44 (0) 203 282 7598 or send us an email via angela@waypointpartners.co.uk. We look forward to starting the conversation.

Follow us on LinkedIn | Follow us on Twitter