The machinery of marketing

A report by The Drum on machine learning and artificial intelligence caught our collective eye yesterday at Waypoint Partners. One projection that jumped out is that by 2020 about 1.7 megabytes of new information will be created for every single person on the planet every second. Whatever the methodology to get to that figure, and however challengeable, it's a startling stat. It shows, too, the increasing role played by data science and scientists in the marketing mix. Machine learning is coming through fast, and it cannot and should not be ignored, whether it is enabling smarter, targeted campaigns or acting as an enabler of the customer journey - or something else again.

The machines are already taking over. (But not in a sinister way).

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