Thinking

The importance of mind-set

As I sit here on holiday relaxing on a sun lounger I can't help but observe how quickly my 18 month old daughter learns from observation of her older sisters at play.

They navigate the slides and water shoots with ease and laugh as she goes down the slide sideways, only to repeat it again and again themselves as they discover how fun it is. My youngest didn’t know that going down sideways wasn't the way it's done, but it certainly was the most fun.

It got me thinking about a seminar I attended a few years back on creating high performing teams and how behaviours and limiting mind-sets can inhibit your potential to succeed.

The story they told us centred around a 60-year-old Australian farmer called Cliff Young. Every year a race would take place across Cliff's land. This race was very long, an ultra-marathon some 500km in length from Sydney to Melbourne. One year, Cliff decided to take part.

All the seasoned ultra-runners sped off at the start, leaving Cliff behind. Cliff just kept shuffling along, one foot in front of the other. As Cliff hadn't done the race before (or any such race in his life) he didn't realise that the runners stopped overnight at camps, so he missed the checkpoints and kept going, eventually winning the race.

An interesting story of age over youth, yes, but the real message here is not one of the physical but of the mind. Cliff didn't have the limiting mind-set of the other runners in the race, he didn't know that camping down overnight was the 'done thing'.

I'd challenge you to listen to the limiting mind-sets and paradigms in your own company. They will exist: preconceptions about your competitors or about your ability to achieve certain levels of performance; the blame you place on “the market conditions or” the client that “won't buy any more”.

By recognising the flawed assumptions that are hampering your company’s thinking and performance, you can start to achieve results well beyond your current expectations. 

It’s time to start thinking “sideways”.

by Miles Welch 

Partner at Waypoint Partners

Waypoint Partners are a leading growth advisory firm, working with shareholders and their leadership teams in the creative, marketing and technology sectors to grow and realise value. Are you planning for agency growth in the next 1-3 years? We would be happy to help you achieve your growth targets. Please feel free to give us a call on T +44 (0) 203 282 7598 or send us an email via angela@waypointpartners.co.uk. We look forward to starting the conversation.

Follow us on LinkedIn | Follow us on Twitter