Shut up and listen

When I’m coaching business leaders, one common area of focus is improving communication skills.

Often the work comes down to a very simple principle: talk less and listen more. There is a great aphorism that I always try to live by – you never learn a thing by listening to your own voice.

The business leaders I work with are switched on 24/7. They are passionate about what they do and how they do it – and it means they just can’t stop talking! But not leaving much time to listen ultimately makes them less effective.

From my experience, the most effective leaders do talk less and listen more. Here I’m talking about genuine, active and engaged listening and reflection. Listening enables you to gain new insights and forge relationships and respect with those around you. It makes your decisions more informed and effective and, most crucially of all, it empowers those around you when they know their contributions are being heard.

by Andy Maher

Partner at Waypoint Partners

Waypoint Partners are a leading growth advisory firm, working with shareholders and their leadership teams in the creative, marketing and technology sectors to grow and realise value. Are you planning for agency growth in the next 1-3 years? We would be happy to help you achieve your growth targets. Please feel free to give us a call on T +44 (0) 203 282 7598 or send us an email via We look forward to starting the conversation.

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